Wood Floor Store, a premier flooring supplier in Ireland, offers an extensive collection of high-quality wood flooring solutions through their well-established online platform. They have been collaborating with the design and marketing firm, Creative Floors, for over four years.
About two years ago, they initiated a fresh marketing approach under the guidance of their new Project Manager.
Read on to discover why this partnership has been exceptionally successful!
When Wood Floor Store initially reached out to us, their experience with Google Ads was limited and their campaigns were falling short of expectations. Our digital marketing experts quickly overhauled their approach, leading to marked increases in sales and revenue.
About a year ago, Wood Floor Store aimed to further enhance their Google Ads presence. In response, we introduced a new strategy, incorporating innovative ideas to propel their campaigns to greater heights…
The team kicked off their plan by taking a close look at Wood Floor Store’s sales and online activity, pinpointing the popular flooring products as well as those that weren’t doing as well. They shifted the marketing funds to focus on products that had the most potential to bring in a good return.
Along the way, they ran into a few issues with the strict rules on digital advertising platforms, which sometimes led to product listings getting rejected. To smooth things over, technical support stepped in to make sure all the products were set up right and met all the necessary standards. We also good relationships with the digital platforms to quickly fix any issues, ensuring the store’s top products were back online and catching the eye of potential customers.
This whole strategy was all about boosting the store’s online presence and directing more shoppers to both the best-sellers and the hidden gems!
This new strategy has delivered some fantastic year-on-year results for Wood Floor Store.
In the 3 years that we have been looking after Wood Floor Store's online marketing, we have delivered some fantastic year-on-year results!
– 41% increase in online sales– 240% increase in online revenue
– 40% reduction in Cost Per Click
– 300% increase in Return On Ad Spend (ROAS)!
– ROAS level consistently above 900% across 2023
Amazing!
"I have been using SureClick for several years now, and it is the best marketing solution I've encountered in all my years in business! SureClick has significantly boosted my sales, much faster than any other service I've used. The team is professional, always prompt for our meetings, and a pleasure to conduct business with. I truly value the relationship we've built."
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